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Print-and-Apply Label Alternative

DataLase unveils a new cost-effective label replacement solution for outer case secondary packaging, DataLase® CASEMARK™.

Requiring no inks, ribbons or applicators, while being maintenance free and achieving almost 100% production uptime, this process provides significant benefits over traditional print-and-apply labeling techniques, company says. This fully integrated system replaces the conventional self adhesive, thermal transfer printed labels and the large character inkjet printing applied to outer cases. It works by applying a robust, inert inorganic coating onto the specific label area of the outer case as the packaging is being produced. On the final production line, a computer controlled low level energy beam emitted from an industrial CO2 marking laser ‘writes' the required label data onto the mark area causing a colour change reaction of the coating from white to black.
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