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Package Design Workshop Video Shorts: Multi-tier branding
David Kendall from Seattle-based Kendall Ross analyzes design strategies used in multi-tier branding -- what connotes the high end, the low end and the undifferentiated middle?
Jun 14, 2011
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Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
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