Promo Edge: Violator label

Promo Edge offers PromoFlag, an automatically applied violator label that flares out from the package, calling attention to the product on store shelves.

Oct 31st, 2003

Pw 13794 Promo Edge

Because it stands away from the package, it is as effective as neck hangers in attracting consumers to the product, company says. Label can carry promotions such as coupons, rebate offers, or sweepstakes entries. It can also be used as a violator to announce new product features, highlight consumer use information, or call attention to promotional offers. Materials consist of both paper and plastic, according to the company.

Promo Edge

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Cybersecurity Risks Mount While Bag-in-Box Gives Brewers “Cider Security”

In this two-part Take Five, we first take a look at mounting risks around cybersecurity, then switch gears to look at a rising bag-in-box trend among intentionally flat beers and ciders.

Ball Aluminum Cup™ Expands Rollout to Retailers in 50 States

Ball Aluminum Cup™ Expands Rollout to Retailers in 50 States

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Wyld Cannabis-Infused Gummies feature a clean botanical look with bright inner carton and child-resistant jar.

2021 Healthcare Packaging Design Gallery

This year’s gallery featured many calming and minimalist aesthetics, signifying a consumer looking for relief at home and work—outside of the clinical setting.

unPACKED with Packaging World Podcast: 10 Billion Reasons to Embrace Reusable Packaging

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PepsiCo develops ecommerce-only packages, such as this Doritos 3D variety pack, for some products.

PepsiCo's E-commerce Investments Pay Off in Wake of COVID-19

PepsiCo’s head of global ecommerce shares how its earlier investments in ecommerce helped the CPG giant handle a surge in orders across online channels as consumers shifted to online shopping because of the pandemic.

Unique FlipGuard™ dispensing closure delivers branding and safety

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At MWC, Fanuc robots are used to place the packaged 40-lb blocks of cheese onto pallets before they go through a stretch wrapper and are taken to the warehouse.

MWC’s Robot Configurations Provide Flexibility

Robotics come into play in the cheesemaker's palletizing operations. But for the most part, that level of complexity isn't needed in a facility producing such consistent product types and sizes. What's needed more is simplified automation.

There are some common challenges when launching a new food or beverage product.

Accelerating Speed to Market for New Food and Beverage Product Ideas

There are some common challenges when moving a new food or beverage product from idea to reality, and some considerations such as packaging and sustainability that are an integral part of the process.

Branding Lessons from Vital Farms’ Fantastic Egg Carton

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Schematic for a iPhone starter kit, as imagined by middle schoolers and presented to a packaging professional from Apple.

Middle Schoolers Take on Big Brand Packaging Projects

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Most beverage sales are coming from Asia Pacific, North America, and Western Europe.

Beverage Trends Driving Change in 2021

Changing consumer demands mean beverage manufacturers have to adjust their offerings to satisfy the desire for functional, healthy beverages, while also offering sustainable or convenience packaging.

The Honey Almond bar hits shelves in a paper-based flow wrap packaged on Syntegon’s HRM horizontal form-fill-seal machine.

Mars Wrigley Develops, Tests Paper-based Packaging for Balisto Chocolate Bar

As brands eye fast-approaching, self-imposed sustainability deadlines, watch for interesting pilot projects to roll out. This European paper-based flow pack from Mars Wrigley's Balisto brand of snacks was developed with Syntegon.

Budweiser’s three new limited-edition cans celebrate American freedom, featuring a red, white, and blue design emblazoned with stars and stripes.

Budweiser Busts out Patriotic Cans for ‘Historic Summer’

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The Massman Automation compact cheese block case packer packages 40-lb. blocks in protective cases for safe shipment and handling.

New Case Packer, Robotic Palletizer, Let Wisconsin Cheesemaker Efficiently Offer Multiple Output Options

With a new automated case packer and palletizer, Wisconsin Whey Protein’s cheesemaking operation can now offer its customers bulk cheese in barrels or in blocks.

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Is Your Supply Chain a Key Part of Your Brand Sustainability Plan?

According to speakers at Natural Products Expo West, one of the most powerful tools a company has to reduce their climate impact is to engage their supply chain.

The new lid has a snap feature that holds it tightly in place because a robotic arm grabs the tubs by the lid at the vaccine filling plant.

Rapid-Response Packaging Development Aids Distribution of COVID-19 Vaccines and Test Kits

Trays, inserts, tubs, and lids were developed in mere days, compared to the traditional weeks or months. The companies had to navigate shortages in resin supply due to COVID-19 and Texas storms.

Pharma Packaging Spotlight: Mechanical Testing for Passive Thermal Coolers

In this Take Five report on ISTA’s TempPack, Healthcare Packaging editor Keren Sookne discusses damage and acceptance criteria guidance, payload selection, actual product versus placebo, testing multiple product configurations, and more.

Beginning in June, Beiersdorf’s Nivea Naturally Good face care product range will be on the shelves in about 30 countries around the world in packaging made from this renewable polypropylene.

New Nivea Jars are Made from Bio-based Forestry Byproduct

Beiersdorf debuts polypropylene jars for its Nivea face cream that are made from tall oil—a byproduct of the forestry industry—to create petroleum-free, certified renewable plastic packaging.

The electron beam coating and laminating system is one of several strategic investments in machines, methods, and materials that AccuFlex opted for as a way of scoring sustainable packaging points.

Digital Printing, E-beam Coating, and More

Now nearing the end of its first year in business, AccuFlex is leveraging digital printing, e-beam coating, Color-Logic software, and both films and zippers that are compostable

Jason Blake, Chief Sustainability Officer for PepsiCo Beverages North America

PepsiCo’s Jason Blake Drives Sustainability Agenda

Jason Blake, Chief Sustainability Officer for PepsiCo Beverages North America, shares how the company is incorporating sustainability in every area, with a focus on innovations in packaging that will help the company reach its carbon reduction goals.

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IoPP Announces Winners of the 2021 Packaging Education Scholarship Fund

Each year, the Institute of Packaging Professionals (IoPP) awards over $10,000 in scholarships to students studying packaging or a related field.

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On the Rocks Product Line

Business is Booming for On the Rocks Ready-to-Drink Cocktail Brand

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The stand-cap pouch format clearly differentiates this new honey package.

Stand-cap Pouch Makes 16-oz Honey Pack Stand Out

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The Peach Body Care refill system comes in plastic-free, refillable body lotion and body balm stick formats that utilize clean and vegan formulas with 100% natural fragrances.

Plastic-Free Deodorant & Body Care Refill System Launched

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A material change allows for a 20% reduction in material usage for HDPE Advil bottles while maintaining all critical performance characteristics of the bottle.

GSK’s Head of Sustainability on Advil Bottles’ 20% Plastic Reduction

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Join us to watch this panel discussion on Sustainable Packaging, recorded live from last week’s digital Chicagoland Food & Beverage Network Leaders in Sustainability Conference.

Plant-based Food Companies Weigh In on Sustainable Packaging, New Materials, and Carbon Footprint

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Two finished jar formations are gripped by an F2 robot and placed into cases.

Robotic Case Packers Improve Output by 20%

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Unilever will share the technology behind its recyclable toothpaste tube.

Unilever Will Launch Recyclable Toothpaste Tube

The Pet Sustainability Coalition(PSC), recently saw initial success with its Flex Forward pilot and is now entering a second phase.

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The stainless steel container for Shell lubricants was designed to be reused up to 100 times, effectively eliminating the need for 100 plastic containers.

Shapely, Reusable Steel Can for Shell Drives Motor Oil First

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