The narrative also introduces the vital human element of the Toray brand.
The digital makeover showcases Toray’s comprehensive, positive role in the manufacture of sustainable, technologically advanced polyester and polypropylene films and electron-beam crosslinked foams, and it underscores the company’s leadership position in its core consumer and industrial markets.
“It’s time for Toray to step into the spotlight and tell the world its story,” says Mary Osso, Brand Manager, Toray Plastics (America), Inc. “The company is an extremely vibrant, energetic, and innovative organization that is passionate about the work it does, its customers, and its employees. We want people to know who we really are.”
Osso notes that the new design is readily navigable, visually striking, and rich in lively educational videos, product information, leadership insights, facts about the company background, news of career opportunities, and more. “We think that even colleagues who know us well will learn something new about us, and we hope that first-time visitors will take away a message about the Toray team’s enthusiasm, technical expertise, market knowledge, and commitment to service and be motivated to get in touch with us.”
