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Live from Natural Products Expo: Emerging Brands Come to Tell Their Stories

It’s not how new or old their company is, these brand owners are introducing new products, packaging and branding redesigns, and building distribution channels to take their dreams to market.

Wella
Wella

 

Fine & Raw Chocolate

Launched in 2008 by South African immigrant, Daniel Sklaar, in his Brooklyn neighborhood of Bushwick, this packaging is eye-catching for its simplicity. Not only is each bar made by hand, they are hand-packaged as well.

Daniel “ran away” from the financial industry in 2008 and started making small batches for friends, then started delivering his chocolate on his bicycle to local stores, says the company website. The company is dedicated to “bringing happiness through silliness and chocolate.”

Sklaar calls this series of package designs, “Sassy Ladies.” From a 2017 Forbes article, “Each flavor, packaged in white with a line drawing in black, features a different pulpy 1950s style pin-up, cowgirl or female Zorro-type with a contemporary Brooklyn twist. Sklaar considers the collection, officially called “Brooklyn Bonnie,” an homage to the stylish women he sees on the Williamsburg and Bushwick streets.”

Organic Sodas by Red Bull

Soft-launched this past April, well-known brand Red Bull extends their product portfolio with these “non-energy” organic drinks with flavors that include cola, lemon, ginger and tonic. Bright metallic colors will pop on grocery store shelves. Red Bull logo is subtle and underplayed. These new drinks may not give you wings but should deliver refreshing taste and are certified organic.

Annual Outlook Report: Workforce
Hiring remains a major challenge in packaging, with 78% struggling to fill unskilled roles and 84% lacking experienced workers. As automation grows, companies must rethink hiring and training. Download the full report for key insights.
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Annual Outlook Report: Workforce
List: Digitalization Companies From PACK EXPO
Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.
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List: Digitalization Companies From PACK EXPO