Micvac hires marketing director

Swedish food tech company, Micvac, hired Malin Brodén as its new Marketing Director.

Malin Brodén
Malin Brodén

Brodén has over twenty years of experience in marketing in the consumer goods and food business. Her extensive international experience includes developing innovative strategies as well as executing successful marketing, communications and action plans.

Most recently she was Strategic Project Manager at Paulig Foods, a leading Northern European food company. Prior to that she held a number of marketing roles including Nordic marketing manager.

“I am very excited about joining a company as innovative as Micvac,” Brodén says. “I see great potential in the fresh ready meals market as the chilled area in stores continues to grow in importance. I very much look forward to helping our customers make this category an attractive destination for their consumers.”

Micvac is acquiring new customers all over the world and taking new market shares in the chilled ready meals sector. “Micvac is the supportive and creative partner, helping you develop your business to be highly efficient and more sustainable,” adds Brodén.

Michael Bogdanski, CEO Micvac adds, “Malin is an excellent addition to our leadership team as we continue to scale-up our innovative offer. The Micvac system brings outstanding benefits to our customers producing quality ready-to-eat foods, the retail landscape, and the consumers who ultimately enjoy these delicious and sustainable foods. With Malin, we add to our company a high calibre marketing leader that can ensure these benefits are leveraged throughout the entire value chain.”

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