The striking mat black label features copper and white accents and a pop of yellow and pink to highlight the raspberry lemonade flavor. It was digitally printed on a silver metallic BOPP substrate with a Soft Touch lamination and spot UV gloss varnish. Black and Soft Touch were two big trends this year according to the competition judges.
In addition to a Gold Ink Award, this same label took second place in the packagePRINTING Excellence Awards.
Don Earl, president of Overnight Labels said, "We knew when we printed this label that it was an eye-catching piece worthy of submission. We work hard to maintain a level of excellence on every one of the 400,000,000 pieces that we print each year, and are honored that the judges recognized us for our craftsmanship.”