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Beckhoff Automation establishes new subsidiary in New Zealand

Beckhoff Automation has strengthened its commitment in the Asia-Pacific region with the establishment of a new subsidiary in Albany, the new technology center of Auckland, New Zealand.

Neil Pearce, an experienced automation expert, has taken on the job of managing the new branch office.

In 2011, 56% of total sales generated by the Germany-based Beckhoff Automation were accounted for by exports. “This positive result bears out our strategy of continually expanding our international presence through the establishment of strong subsidiary companies,” says Kai Ristau, Head of International Sales and Business Development at Beckhoff.

“Although New Zealand is primarily known for tourism and agriculture, there is an interesting industrial infrastructure that is ideal for Beckhoff products, such as food processing, the timber and paper industries, the textile industry, machine building as well as various forms of transport, logistics, mining etc.,” Ristau adds. “New Zealand’s dynamic economic growth, particularly in the automation market, has prompted Beckhoff to increase its local commitment in order to gain new customers and tap into new fields of business.” 

Automation technology from Beckhoff has been represented in New Zealand since 2000 by the distributor CSE W. Arthur Fisher Ltd. “With the opening of our own Beckhoff New Zealand branch office, we aim to intensify our business activities and improve sales support to our customers as well as technical support and service,” says Neil Pearce, Country Manager of Beckhoff New Zealand. Auckland, the largest city in New Zealand in terms of population, is home to mechanical engineering companies from the most diverse branches of industry as well as to system integrators and OEM customers. 


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