The Kraft Heinz Company, the owner of the Heinz and Quero brands in Brazil, has completed its acquisition of a majority stake in Companhia Hemmer Indústria e Comércio, a Brazilian food company focused on condiments and sauces. The deal was approved without restriction by CADE (Brazil’s Administrative Council for Economic Defense), Brazil’s antitrust body.
The association with Hemmer, a 107-year-old company based in Blumenau, Santa Catarina, will add 250 meal-enhancing products to Kraft Heinz’s portfolio and expand its International Taste Elevation platform, with a focus on condiments and sauces. It also will support Kraft Heinz’s strategy to increase its presence in emerging markets.
Hemmer will benefit from Kraft Heinz’s distribution network and go-to-market model in Brazil, including in the growing foodservice channel.
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“This is an important move for our international growth strategy, which is focused on Taste Elevation, our portfolio of high-quality, delicious products that enhance the taste of food,” says Rafael Oliveira, EVP & president, international markets at Kraft Heinz.
“We are very excited about the completion of the deal, which furthers Kraft Heinz’s plan to become one of the largest food players in the country, expanding our selection for our consumers,” adds Fernando Rosa, managing director of Brazil at Kraft Heinz. “This combination represents a tremendous growth opportunity for both companies, which are both built on the pillars of tradition, innovation, quality, superior ingredients, and flavor.”
Founded in 1915, Companhia Hemmer Indústria e Comércio (Hemmer) is a 100% Brazilian company, which produces and markets a variety of canned foods, condiments, olive oils, and beverages.