PepsiCo has announced the launch of Jefa-Owned (owned by a Latina Boss), a national visibility campaign powered by its Junto Crecemos (Together We Grow) platform. The campaign encourages more Latina-owned food and beverage small businesses to apply for the personalized business building-support services. PepsiCo launched the multi-faceted Juntos Crecemos platform last fall to strengthen Hispanic-owned businesses to address foundational business challenges and support business growth.
The Juntos Crecemos Hispanic Digital & Delivery Program is an eight-week personalized business-building program that offers expert consultation for delivery logistics, technology, marketing, and search engine optimization (SEO), all which are designed to help businesses create a viable digital presence to access more customers. Participants will have access to one-on-one consultation from experts, where they will receive coaching and guidance on devising solutions for their unique business challenges. Applications for the program are open now.
|PepsiCo Announces Strategic Transformation With Sustainability at the Center|
“Latinas are a powerful economic force in the U.S., creating businesses at a rate six times the national average,” says Esperanza Teasdale, vice president & general manager, Hispanic business unit, PepsiCo Beverages North America. “Despite this accelerated growth rate, Latinas are confronting foundational challenges which must be addressed. This Women’s History Month, PepsiCo is proud to grow the impact of the Juntos Crecemos platform with a focus on helping Latina business owners strengthen their businesses while raising visibility for them through the Jefa-Owned campaign. Having each Latina business owner turn on her Jefa-Owned neon sign is a testament to their entrepreneurial achievements, their resilience, as well as the important role they play in the U.S. economy.”