Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Colgate-Palmolive Mexico talks digital print

Digital Print for Packaging US runs June 4-5 in Orlando, and among the keynote speakers on Day One is Luis Arevalo, Packaging Engineering Director for the Latin America Business Oral Care at Colgate-Palmolive.

Digital printing made it possible to put 54 different Barbie packages on store shelves.
Digital printing made it possible to put 54 different Barbie packages on store shelves.

In his presentation, Arevalo will share what he and his colleagues have learned as they developed and launched a Barbie-themed line of 75-mL toothpaste tubes featuring 54 different Barbies. “Personalization is very important to our consumers, so we are offering 54 different Barbie designs on the shelf throughout Mexico and Latin America,” says Arevalo. “The consumer can pick the Barbie that she identifies with. The only way to do that is with digital printing.”

The digitally printed tubes of toothpaste started hitting store shelves about a year ago. Sourcing the tubes has been a work in progress, says Arevalo, as various logistical, technical, and geographic issues had to be worked out.

For details on Digital Print for Packaging US, including how to register, go here.

Researched List: Engineering Services Firms
Looking for engineering services? Our curated list features 100+ companies specializing in civil, process, structural, and electrical engineering. Many also offer construction, design, and architecture services. Download to access company names, markets served, key services, contact information, and more!
Download Now
Researched List: Engineering Services Firms
2024 PACK EXPO Innovations Reports
Exclusive access: Packaging World editor-curated reports revealing PACK EXPO's most groundbreaking technologies across food, healthcare, and machinery sectors. Each report features truly innovative solutions selected from hundreds of exhibitors by our expert team. Transform your operations with just one click.
Access Now
2024 PACK EXPO Innovations Reports