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Packaging to be addressed at drupa cube

Featured again at drupa 2016, the world's leading trade fair for print and cross-media solutions, will be the drupa cube, a special conference connecting print professionals, creative agencies, and marketing and brand owners across a variety of vertical markets.

Ddrupa runs May 31 to June 10 in Dusseldorf.
Ddrupa runs May 31 to June 10 in Dusseldorf.

drupa runs May 31 to June 10 in Dusseldorf, Germany, and this special conference and event program will consist of a wide range of applications for printed products in numerous industries and areas of life, including packaging.

“New technologies such as printed electronics and 3D printing, creative multichannel applications, and the use of digital printing techniques in packaging and other sectors continue to illustrate the amazing potential of print. This potential is the focus of drupa cube, with its international conference and event program,” says Sabine Geldermann, Director of drupa.

In contrast to the first two cube conferences in 2008 and 2012, the 11-day program in 2016 is not organized by target group but based on six key drupa 2016 themes:

* Package Production

* Multichannel

* Print

* Functional Printing

* 3D Printing

* Green Printing

Each presentation will combine various topics using best practice case studies such as functional printing and packaging printing, 3D printing and sustainability, as well as multichannel including print. This “outside-the-box” principle opens up new possibilities for visitors and broadens the horizon for the future of print.

Through its range of themes and its interdisciplinary concept, drupa cube will for the first time also address selected vertical markets including the food, consumer goods, interior design, cosmetics, pharmaceutical, and healthcare industries; also included will be the financial and public sectors. “This way, we aim to attract new visitor groups to drupa and inspire them with the possibilities of print,” says Geldermann.

The strategic and creative design of the program and its implementation are handled by brand experience agency FreemanXP, a division of Freeman, the world’s largest event company. “I am confident that in FreemanXP we have the perfect partner at our side,” says Geldermann. “Due to projects they have accomplished for global players like EFI, HP, and the U.S. trade fair Graph Expo, FreemanXP has the necessary industry experience. Not only that, but FreemanXP has already worked for countless international brands in other industry segments, so it also brings to the table a vast amount of expertise and inspiration from outside the print industry.” Jordan Waid, Vice-President, Brand Experience, at FreemanXP, added: “Co-creation is the future, and our new intersectional approach to the cube at drupa creates a collaboration hub for all facets of the print industry to design a new future for content creation.”

A preliminary drupa cube program is expected to be online at in autumn 2015. New at drupa 2016: the drupa cube program will be free of charge for visitors, included in the day ticket price of Euro 65 (or Euro 45 if purchased online).

For further information on visiting or exhibiting at drupa 2016, visit or contact Messe Düsseldorf North America at

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