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Single-serve packaging to help probiotic market growth

Report looks at functional foods, dietary supplements, and preventive health care markets, with single-serve packaging helping to boost sales.

Report looks at functional foods, dietary supplements, and preventive health care markets, with single-serve packaging helping to boost sales.
Report looks at functional foods, dietary supplements, and preventive health care markets, with single-serve packaging helping to boost sales.

MarketsandMarkets’ "Probiotics Market by Products (Functional Foods, Dietary Supplements,
Specialty Nutrients, Animal Feed), Applications (Regular, Therapeutic, Preventive Health Care) & Ingredients (Lactobacilli, Bifidobacteria, Yeast)—Global Trends & Forecasts to 2019,” defines and segments the global probiotics market with an analysis and forecasting of the market value of probiotic products and ingredients.

The report forecasts the probiotic ingredient market (consisting of lactobacilli, bifidobacteria, yeast) to attain a value of $1.7 billion in 2019. The probiotic product market (consisting of B2C retail end products such as functional foods, dietary supplements, specialty nutrients, animal feed value to jump from $26.1 billion in 2012 to $42.2 billion by 2019.

The report also identifies the driving and restraining factors for the global market with an analysis of opportunities, winning imperatives, and challenges. It includes 96 market data tables with 38 figures spread through 244 pages. The company says early buyers will receive 10% customization on this report.

MarketsandMarkets reports the market is segmented and values are forecasted on the basis of major regions such as North America, Europe, Asia-Pacific (APAC), and Rest of the World (ROW). The key countries are covered and forecasted for each region. The market is segmented on the basis of applications, products, and ingredients in the probiotics market. In
2012, APAC led the global market with the highest share, followed by Europe and North America in terms of market value.

MarketsandMarkets describes probiotics as “live microorganisms that are similar to the beneficial microorganisms found in humans that are generally regarded as safe (GRAS). Though they have been in existence for many years, the proper appreciation of their benefits is only a recent phenomenon. More and more research is undertaken to validate their efficacy; so far, such activities have demonstrated their effectiveness in cases of antibiotic-associated diarrhea, irritable bowel syndrome, lactose intolerance, oral health, etc. The functional ingredients in probiotic products help in balancing the intestinal micro-biota resulting in enhanced overall health, wellbeing, and boosts the immune system.

“The Probiotics market has been one of the prime beneficiaries of the recent fad over functional foods. Rising levels of health consciousness and [an] aging baby boomer population are [a] few of the drivers helping the growth of the market. This gathers more importance considering the fact that the probiotic F&B segment accounted for over 84% of the overall probiotics market in 2012,” says the report, which also notes the following:

“Probiotic dairy products are expected to command the highest market share among all the probiotic foodstuffs. Europe and Asia-Pacific are the dominating regions for these products. The North American consumers are gradually adopting these products and this market is estimated to grow at a healthier rate in coming years. The biggest contributors to this market are supplements and specialty nutrients. Though the market base of probiotic products is comparatively lesser in the U.S. in comparison to countries across the globe, the market is expected to grow at a promising rate in the same period driven by the large-scale acceptance of probiotic yogurts in spoonable single-serve packs and probiotic cultured drinks in a single-shot packaging form.”

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