New juice for kids in the Middle-East

The packaging, featuring Masafi's cartoon characters, is part of a campaign to promote Masafi juice line among the children across the Middle East and other markets worldwide. "This distinctive new packaging also reflects Masafi's commitment to raising awareness among the younger generation on the benefits of healthy juices among children." Masafi Juice, launched in May, contains no preservatives. The juice retains taste and freshness through the use of 'hot fill' technology. The bottles are recyclable, making them environment friendly.