The packaging, featuring Masafi's cartoon characters, is part of a
campaign to promote Masafi juice line among the children across the
Middle East and other markets worldwide. "This distinctive new
packaging also reflects Masafi's commitment to raising awareness among
the younger generation on the benefits of healthy juices among
children." Masafi Juice, launched in May, contains no preservatives.
The juice retains taste and freshness through the use of 'hot fill'
technology. The bottles are recyclable, making them environment
friendly.
New juice for kids in the Middle-East
Masafi, a regional producer in the bottled mineral water industry, has launched a new juice package for kids.
May 31, 2007
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