Coca Cola has a long history of celebrating the World Cup with special
edition bottles, usually featuring special decoration, labels, caps,
etc. The 250-mLt bottle was available in both Regular and Diet Coke and
came with supporting promotional display material. As part of the
campaign, Graphic Packaging International was asked to take on the
challenge of automatically packing a 2x2 multipack wrap of these
primary containers at line speed. Gooooooaaaaaaalllll!
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