World Cup fever

To celebrate the 2006 World Cup in Germany, CCE in the UK produced a Pet Coke bottle in the shape of a football--soccer ball for you Americans!

Coca Cola has a long history of celebrating the World Cup with special edition bottles, usually featuring special decoration, labels, caps, etc. The 250-mLt bottle was available in both Regular and Diet Coke and came with supporting promotional display material. As part of the campaign, Graphic Packaging International was asked to take on the challenge of automatically packing a 2x2 multipack wrap of these primary containers at line speed. Gooooooaaaaaaalllll!
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