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Australian researchers say cigarette package warnings need larger graphics

A study published in the American Journal of Preventative Medicine concludes that larger, more complete warnings on cigarette packages effectively encourage smokers to quit.

Australian reseachers analyzed data collected in Australia, Canada, the United States, and Britain from 2002-2005. When cigarette pack warnings are larger and more graphic, smokers pay more attention and think more critically about their health risks. Canadian cigarette packs featuring striking images were more likely to discourage smoking than packs in other countires. In the United States, warnings do not include photos or other graphics, and were found to be least effective.
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