Australian researchers say cigarette package warnings need larger graphics

A study published in the American Journal of Preventative Medicine concludes that larger, more complete warnings on cigarette packages effectively encourage smokers to quit.

Australian reseachers analyzed data collected in Australia, Canada, the United States, and Britain from 2002-2005. When cigarette pack warnings are larger and more graphic, smokers pay more attention and think more critically about their health risks. Canadian cigarette packs featuring striking images were more likely to discourage smoking than packs in other countires. In the United States, warnings do not include photos or other graphics, and were found to be least effective.
Annual Outlook Report: Automation & Robotics
What's in store for CPGs in 2025 and beyond? Packaging World editors explore the survey responses from 118 brand owners, CPG, and FMCG Packaging World readers for its new Annual Outlook Report.
Download
Annual Outlook Report: Automation & Robotics
Conveyor setup secrets from top CPG manufacturers
7 proven steps to eliminate downtime and boost packaging line efficiency. Free expert playbook reveals maintenance, sequencing, and handling strategies.
Read More
Conveyor setup secrets from top CPG manufacturers