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Creating a visual voice

When exuberant motivational speaker Zig Ziglar introduced Zinera, a new line of upscale nutrition supplements, he wanted packaging that echoed the energy, integrity and inspiration that is Zig Ziglar.

Pw 18660 Zinerapkg

He got all that in a package designed by Shimokochi/Reeves (Los Angeles CA). The white HDPE bottle is covered in a four-color, flexo-printed label, complete with colorful graphics and product information. Anne Reeves, vice president and director of marketing for Shimokochi/Reeves, says the package was designed to give a sense of “inner and outer energy.” With a rich yellow radiating from the center of the bottle, coupled with a bold green and blue box with product information, the packaging for Zinera communicates health, wellness and purity, Reeves says. Initially, Zinera will available through mail-order channels.

Annual Outlook Report: Automation & Robotics
What's in store for CPGs in 2025 and beyond? <i>Packaging World</i> editors explore the survey responses from 118 brand owners, CPG, and FMCG <i>Packaging World</i> readers for its new Annual Outlook Report.
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Annual Outlook Report: Automation & Robotics
Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
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Conveying Innovations Report