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A family resemblance

Joseph C. Gregory, president of Hope Diamond Collection and great-grandson of Evelyn Walsh McLean, the last private owner of the Hope Diamond, has designed a fragrance inspired by his great-grandmother’s fabled possession.

Pw 18661 S Pw 0900 149

The packaging for Fable Fragrance was designed by renowned fragrance packaging designer Marc Rosen (New York, NY), and it’s intended to echo the timeless beauty of the Hope Diamond. The 1.7-oz. eau de parfum is bottled in a crystal quality bottle with anodized metal trim and blue stone-like decorated cap. It is meant to convey a sense of cosmopolitan living and contemporary class. The eau de parfum and all additional items in the line come in a simple chipboard carton covered in a metallized paper, resembling the Hope Diamond, from R. Hoghman Papers (Great Neck, NY). The logo is embossed on the carton. Gregory’s Fable is available in high-end department and specialty stores across the country.

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