Consumers who buy dinners in these trays win a 52" color TV. The odds of buying one of these, however, were slim. Both current microwavable trays and the 45 winning versions were packed in a paperboard carton printed with identical "TV screen" graphics, which were similar to those of the original 1954 carton.
Retro promotional tray
To promote the 45th Anniversary of its original TV dinner, Swanson packaged 45 of its TV dinners in the original non-microwavable aluminum tray during a three-month period that ends in May.
Apr 30, 1999
Recommended
Recommended
Machinery Basics
Sponsor Content
Pharmaceutical Innovations Report
Discover the latest breakthrough packaging technologies shaping the pharmaceutical sector. This report dives into cutting-edge innovations, from smart containers that enhance patient safety to eco-friendly materials poised to transform the industry’s sustainability practices. All from PACK EXPO. Learn how forward-thinking strategies are driving efficiency and redefining what’s possible in pharma packaging.
Learn More
Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—Packaging World editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
Download Now
