New Tool: ProSource
Checkout our packaging and processing solutions finder, ProSource.
Start Your Search

Brushed aluminum perks up cooking spray

In a radical departure for the cooking spray category, Mazola® Pro Chef(TM) non-stick food spray has debuted in a one-piece brushed aluminum aerosol canister from CCL Container (Chappaqua, NY).

Pw 21087 Bes 1

Pro Chef is formulated and positioned as a "premium-quality" cooking spray.

"We wanted to immediately communicate to consumers the product's high quality," says Barry Lipsy, project manager at Bestfoods, Englewood Cliffs, NJ. "Accordingly, we needed to use a distinctive container." It's believed to be one of the first uses of a brushed aluminum can for food.

Pro Chef is packaged in a 6-oz container with a standard spray valve that's wet-on-wet offset-printed in six colors. Bestfoods wouldn't comment on the economics, though CCL estimates the can costs in the neighborhood of 10% more than a traditional seamed steel aerosol can.

The product, available in two varieties, began shipping in the third quarter of 1998 and retails for approximately $2.89. That's "no more expensive than the leading brand," according to Lipsy.

Test Your Smarts
Take Packaging World's sustainability quiz to prove your knowledge!
Take Quiz
Test Your Smarts
Discover Our Content Hub
Access Packaging World's free educational content library!
Unlock Learning Here
Discover Our Content Hub