More importantly, the article points out, 26 million of them are
bloggers who, like Oprah, are “brand advocates with loyal followers who
can change the trajectory of a brand and its products.”
Of course that means a lot to any package designer who wants to reach
that $2 trillion dollar “niche(!)”. The article goes on to cite “10
Things to Remember When Targeting Moms” including establishing a
conversation and a relationship with Mom. Honesty is very important,
as are clear, “get to the point” messages. And because moms “think
pragmatically and emotionally,” a brand needs to address both when
trying to win mom over.
And just last week our own Global Packaging Minute pointed out that
moms are going to the internet before they go to the store. Perhaps a
1-2 punch is in order for package designers?
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