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How to revitalize Kmart brand...

A student assignment at the Academy of Art University created "a revitalized branding system that would reposition Kmart as a leader in the retail world." The results were an exciting and innovative house brand named after the parents of Kmart's founder Sebastian Kresge. The Catherine & Sebastian line offers premium products at a great value. "A sub-brand of Catherine & Sebastian, C+S offers a line of premium products for babies, toddlers, and mothers." The rice milk package the students designed cleverly encourages repeat purchases so parents can collect all the alphabet blocks that double as bottle lids.



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