"Freebies" may backfire for manufacturers, retailers. . .

Jul 16, 2009

When two products are packaged together and one is described as free, many consumers look askance, according to a recent study. "Freebie devaluation" occurs when consumers think low quality is the reason a product is being paired with a "free" product—the retailer must need a "marketing gimmick" to unload the item.

Source: www.medilexicon.com

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