In Malaysia, Nivea skincare is building brand loyalty with their version of Oscar Meyer's intrepid wiener mobile. The company's Mobile Beauty Lab "offers free skincare consultations by professional experts who. . . recommend the necessary solutions and treatments." Hoping to make "personal connections with consumers," the company is also trying to capitalize on the perception that Nivea is the brand that's "accessible, reliable and affordable yet trusted for generations."
Source: thestar.com
