The trial will measure consumer's packaging
preferences, and will be used to help Tesco make product and packaging
decisions in the future. A similar packaging take-back trial in Germany
found that consumers did not want the cartons for tubes of toothpaste.
Now, toothpaste on German shelves just stands on its cap.
Interestingly, while some consumers in the UK are very anti-packaging,
others think packaging is essential. Case in point: the mother whose
nut-allergic child sees packaging as a critical way to find out about
nut content in products.
www.mrw.co.uk
www.mrw.co.uk
