A recent study found that while many Americans like the IDEA of buying
locally, Latinos are more likely to actually buy locally, especially
when it comes to produce. Other groups more likely to buy locally are
youth and young families. Local products offer some REAL benefits, and
some perceived benefits. Saving money, supporting local communities,
and preserving the environment, as well as better taste and convenience
are factors being taken into account when consumers make decisions
about whether to buy locally. Companies and retailers could "use these
motivations to craft marketing messages that appeal to locally
conscious consumers."
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