Latinos like to buy local. . .

A recent study found that while many Americans like the IDEA of buying locally, Latinos are more likely to actually buy locally, especially when it comes to produce. Other groups more likely to buy locally are youth and young families. Local products offer some REAL benefits, and some perceived benefits. Saving money, supporting local communities, and preserving the environment, as well as better taste and convenience are factors being taken into account when consumers make decisions about whether to buy locally. Companies and retailers could "use these motivations to craft marketing messages that appeal to locally conscious consumers."

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