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Frustration-free packaging at last. . .

Late last year, Amazon launched "Frustration-Free Packaging" to help customers (and their kids) get to their purchases as soon after they arrive at doorsteps as possible. (Almost) gone are the clam shells and plastic twist ties that toys have been packaged in for the last (what seems like) decades. Many square inches of paper material has also been eliminated from packaging for products such as the Fisher-Price Adventure Pirate Ship. Parents who purchase electronics for themselves from Amazon will also benefit from the initiative. In fact, though he says it will take many years founder and CEO of Amazon says, "our vision is to offer our entire catalog of products in Frustration-Free Packaging."

Source: Greenopolis.com
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