Packaging could provide the lure to bring consumers into stores--and keep them coming back...

Improving a retailers' bottom line could be as simple as following the advice of Pam Danziger in her book "Shopping: Why We Love It and How Retailers Can Create the Ultimate Shopping experience."

Jan 14, 2009

One of her tips: Customers spend more money when they spend more time in a store. Key to this is a customers interaction with retail staff AND merchandise. Clever, interactive packaging could go a long way to increasing time AND money spent in stores.

Source: www.progressivegrocer.com

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