The international cosmetics and toiletries market has grown five percent each year since 2001. The trend is likely to continue. By 2012, the industry's value will be an estimated $338 billion. Trends that indicate glocalization include: skin whitening in Asian and Indian markets; halal products for Muslim consumers; fragrances aimed at Hispanic children in the US; and premium beauty products aimed at ethnic minorities, like the Queen Latifa brand.
Source: www.cosmeticsdesign-europe.com
