More on cosmetics around the world...

The term "glocalization" has been coined to describe the cosmetic industry's drive to market globally while considering cultural and ethnic differences.

Gretchen Edelbrock

Oct 15, 2008

The international cosmetics and toiletries market has grown five percent each year since 2001. The trend is likely to continue. By 2012, the industry's value will be an estimated $338 billion. Trends that indicate glocalization include: skin whitening in Asian and Indian markets; halal products for Muslim consumers; fragrances aimed at Hispanic children in the US; and premium beauty products aimed at ethnic minorities, like the Queen Latifa brand.

Source: www.cosmeticsdesign-europe.com

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