Building trust in your product--and package--is key in India. . .

Do your research. The way to package your product differs from rural to metro areas, as well as from "tier II cities" to highly-urbanized areas. Build trust by identifying and selling the "usefulness" of your product. Not surprisingly, rural customers are more difficult to woo than metro customers who may be more willing to take a chance on a new product. Source: blogs.siliconindia.com