Procter & Gamble goes for all that glitters. . .

Even though Pantene is the #1 selling shampoo in the world, Procter & Gamble is changing its packaging, store display, and ad campaign.

Jun 14, 2007

The "Pantene Parthenon" includes packaging with glittery foil rings that create a rainbow affect. Still, one cosmetic research analyst says "new packaging strategies fail to deliver any real value innovation to the market, and thus can only be regarded as a fad." The analyst concludes that reconfiguring the total Pantene campaign, rather than just the bottles, is the best bet.

Source: Msnbc.com

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