Product loyalty lives on long after the lipstick is gone. . .

Revlon's Naked Pink lipstick, Faberge's Woodhue cologne, and Jergen's "Gee, Your Hair Smells Terrific," all have been the focus of intense searches, and some pretty high prices. Jheri Redding Design Spritz, once 99 cents for 14 ounces now goes for $25 online. A 4-ounce bottle of Ritz perfume can go for $500! The products are discontinued for a variety of reasons—new technology, copyright infringement, etc., but the fact is some just did not catch on. That does not mean that a few very loyal users are not devastated. Estee Lauder even has a "Gone But Not Forgotten" program (3,600 calls each week) to help disappointed loyalists find overstocked items. Talk about building brand loyalty!

Source: The Star.com