"With the two India-specific brands, we are trying to redefine the premium category by extending it downwards," says company spokesperson.
Source: the Enomic Times India
India ready for vodka in a sachet?
Not sure if the language is a barrier because the article contains no photo, but Diageo, the world's largest spirits company, plans a new vodka packaging for India that involves convenient user-friendly sachets of 30 and 60 ml.
Aug 23, 2006
Machinery Basics
Co-packers: the competitive gap is widening
Brands want more than low bids. See what automation, services, and sustainability mean for CM/CPs in 2026.
Read More
Your liquid filling supplier shortlist starts here
30+ suppliers across sachets, pouches, bag-in-box, and stick packs. Free, no search required.
Read More
