Sluggish demand for fizzy drinks, due to a global push to a healthier
lifestyle, has driven Coke to target new line of premium coffees and
teas to sell through fast-food chains, gas stations, and upscale
restaurants. "It's a huge new category for the Coca-Cola company," said
Udaiyan Jatar, Coke's premium brewed beverage general manager. "The
coffee and tea business worldwide is about twice the size of the soft
drinks."
In Canada, Coca Cola eyes coffee market
Tapping into the market for premium espressos and lattes, Coca-Cola Co. launches "Far Coast," its own brand of specialty coffees in Toronto.
May 31, 2007
Recommended
Recommended
Machinery Basics
Researched List: Engineering Services Firms
Looking for engineering services? Our curated list features 100+ companies specializing in civil, process, structural, and electrical engineering. Many also offer construction, design, and architecture services. Download to access company names, markets served, key services, contact information, and more!
Download Now
List: Digitalization Companies From PACK EXPO
Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.
Download Now
