General Mills, Minneapolis, MN, has announced its intent to promote the Ad Council’s Coalition for Healthy Children message of nutritional balance, portion control and physical activity. Beginning this summer, the company will communicate these messages via advertising, packaging, and a new Web site in kid-friendly, motivating ways.
Starting this summer an unprecedented 500 million packages on products popular with children 12 or younger will feature the Coalition for Healthy Children’s research-based messages.
General Mills is one of several member organizations that make up the Ad Council’s Coalition for Healthy Children. The Coalition, which also includes companies such as Kraft Foods, McDonald's and PepsiCo, was initiated in 2005 to help combat childhood obesity.
The company declined additional comment on the promotion when contacted by Packaging World editors.