True or false

The main reason consumers in North America and Europe don’t buy functional foods is because they don’t believe in the health benefits, according to a new report from ACNielsen.

Jan 31st, 2006

The nine categories included cholesterol-reducing oils and margarines; fermented drinks containing “good” bacteria; probiotic yogurts; soy milk with added supplements or vitamins; bread with added supplements or vitamins; whole grain, high fiber products; cereal with added folate; fruit juice with added supplements or vitamins; and iodine-enhanced cooking salt.

More Americans bought these products than their European counterparts. More than 21ꯠ consumers in 38 markets participated in the online survey during spring 2005. The ACNielsen report comes on the heels of a Datamonitor report indicating consumers do not buy functional foods because they don’t trust manufacturers.

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