The box is supplied by Neff Packaging Solutions (Dayton, OH), which provided structural design through assembly and finished packaging. G2 (New York, NY), a division of Grey Global Group, created the graphics design. The lighter box was introduced nationwide in early Fall 2001 at gas/convenience stores to support of six varieties of Pall Mall filter cigarettes that had been introduced earlier last year.
Clutter cutter
“The idea is to build brand awareness and cut through the clutter at retail,” states Bruce Coley, B&W senior brand manager.
Neff manufactures the boxes from 24-pt SBS offset-printed in six colors with UV coating. Inside the box is a five-panel unprinted protective SBS cover for the lighters, a B&W instruction sheet for setup and display, and a color image of the setup. The instructional sheets help clarify the setup for store display. The inside of the hinged lid contains a printed and glued UV-coated 24-pt SBS insert that acts as a colorful billboard on display. The box is marked by the retailer with the price of the cigarettes on the outside and the price of the lighter on the inside of the lid.
