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Alluring bottle design

WMN line of body cleansers and lotions from Sexy Hair Concepts/Formulas by Ecoly, Chatsworth, CA, is encased in a frosted-white high-density polyethylene bottle, blow-molded to resemble a woman in a sleek evening gown.

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Standing 13" tall, the HDPE bottle supplied by Arroyo Packaging (Anaheim, CA) features an embossed logo on the body of the bottle and on the brushed silver aluminum cap from Arroyo.

SHC/Formulas by Ecoly CEO Michael O’Rourke says the packaging's intention is to capture the user’s feminine energy and celebrate it. Other than producing a custom mold, no special equipment is needed to fill the product, the company says.

The limited-edition line consists of a "Raspberry Truffle" body cleanse and a "Moon Dust" body lotion, with each 11.5-oz bottle selling for $14.95. On October 15, 2000, the line was launched to the professional salon market.

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