In September, the commission reached a settlement with Unilever Home & Personal Care USA in which the company agreed not to indicate that any of its antibacterial products are as effective in preventing germs as washing with soap and hot water. The settlement was over a complaint filed by FTC about claims made for Unilever's Vaseline Intensive Care antibacterial hand lotion. The commission said it is looking at other claims and that the Unilever settlement might be the first of several. FTC primarily concerns itself with protecting consumers from false and misleading claims in advertising. As a number of cases show, the commission considers a product label a form of advertising subject to its authority.
FTC cracks down on antibacterial claims
With an increasing number of products calling themselves "antibacterial" on labels and in advertising, the Federal Trade Commission has signaled its intention to crack down on germ-fighting claims that cannot be substantiated.
Oct 31, 1999
Machinery Basics
Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
Take me there
Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—<i>Packaging World</i> editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
Download Now
