New health claim for whole grains

The U.S. Food and Drug Administration has cleared a new health claim for labels of foods containing 51% or more of whole grain ingredients by weight. Labels of products meeting this standard may state: "Diets rich in whole grain foods and other plant foods and low in total fat, saturated fats and cholesterol may reduce the risk of heart disease and certain cancers." This is the eleventh health claim approved by FDA for food labels and the first one to link a food's effect with two diseases.

Products such as these General Mills cereals may state a new health claim on its boxes.
Products such as these General Mills cereals may state a new health claim on its boxes.

The agency responded to a petition filed by General Mills, whose Cheerios, Wheaties and Total cereals are slated to bear the new health claim.

Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—Packaging World editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
Download Now
Annual Outlook Report: Sustainability
Researched List: Engineering Services Firms
Looking for engineering services? Our curated list features 100+ companies specializing in civil, process, structural, and electrical engineering. Many also offer construction, design, and architecture services. Download to access company names, markets served, key services, contact information, and more!
Download Now
Researched List: Engineering Services Firms