The agency responded to a petition filed by General Mills, whose Cheerios, Wheaties and Total cereals are slated to bear the new health claim.
New health claim for whole grains
The U.S. Food and Drug Administration has cleared a new health claim for labels of foods containing 51% or more of whole grain ingredients by weight. Labels of products meeting this standard may state: "Diets rich in whole grain foods and other plant foods and low in total fat, saturated fats and cholesterol may reduce the risk of heart disease and certain cancers." This is the eleventh health claim approved by FDA for food labels and the first one to link a food's effect with two diseases.