Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

BATF floats alcohol packaging restrictions

As part of its ongoing effort to combat underage drinking, the Bureau of Alcohol, Tobacco and Firearms published an advance notice of proposed rulemaking seeking comments on a rule to stop the misleading packaging of alcohol products, especially those that would be attractive to children.

Such banned packaging might include products that resemble frozen flavored ice products, gelatin products, and non-alcoholic fruit sodas and drinks. BATF also announced it is developing legislation to strengthen its authority over alcohol labels. Under consideration is requiring the Government Warning Statement on alcohol beverage products be rotated among different messages. It will investigate other legislative options that would bolster its hand in combating alcohol marketing practices targeted at underage consumers or that encourage alcohol abuse.

Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
Take me there
Conveying Innovations Report
Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—<i>Packaging World</i> editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
Download Now
Annual Outlook Report: Sustainability