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BATF floats alcohol packaging restrictions

As part of its ongoing effort to combat underage drinking, the Bureau of Alcohol, Tobacco and Firearms published an advance notice of proposed rulemaking seeking comments on a rule to stop the misleading packaging of alcohol products, especially those that would be attractive to children.

Such banned packaging might include products that resemble frozen flavored ice products, gelatin products, and non-alcoholic fruit sodas and drinks. BATF also announced it is developing legislation to strengthen its authority over alcohol labels. Under consideration is requiring the Government Warning Statement on alcohol beverage products be rotated among different messages. It will investigate other legislative options that would bolster its hand in combating alcohol marketing practices targeted at underage consumers or that encourage alcohol abuse.

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