With personalized medicines becoming more prominent, Professor Phillipe Arnaud, Chief of Pharmacy Department at Bichat-Claude Bernard Hospital in Paris, believes that customer feedback will be at the forefront of pharmaceutical packaging in the future. He envisages that with social media sites, patients can provide feedback to companies about certain aspects of the packaging or device that they may not like. Companies can then utilize the data, potentially leading to new packaging that incorporates patient input.
In contrast, Dr. Pascale Gauthier, from the Biopharmaceutical Department of the Pharmacy Faculty at Auvergne (France) University, argues that although the Internet can bring benefits, it can also raise problems, particularly with counterfeiting. The concern: As people become ever busier, they may not have time to see a doctor, relying more often on the Internet where counterfeits are more prevalent.
