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Italian olives pack shelf appeal in transparent container

All 17 varieties of Madama Oliva's olives now sell in an in-mold-labeled polypropylene container that delivers shelf impact in Italian supermarkets.

All 17 varieties of Madama Oliva's olives now sell in an in-mold-labeled polypropylene container that delivers shelf impact in Italian supermarkets.
All 17 varieties of Madama Oliva's olives now sell in an in-mold-labeled polypropylene container that delivers shelf impact in Italian supermarkets.

Created in 1989, Carsoli, Italy-based Madama Oliva srl is an international processor and packager of table olives.

Recently, the company selected the LongLife™ container from RPC Superfos to pack its full range of products. All 17 varieties of Madama Oliva’s olives made from traditional Italian recipes are now sold in the transparent LongLife pack, with an average product weight of 250 g. RPS Superfos also supplies the PP lid, also decorated via IML.

The polypropylene container sports a different artwork design for each product, producing an attractive display on supermarket shelves in Italy thanks to their striking colors and razor-sharp in-mold labeling. Container thickness is estimated to be around 0.6 to 0.7 mm. In-mold labels can be printed in as many as eight colors.

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