HomeJim PetersContributing EditorHomeDefine the packaging profession as 'strategic'In the mid-’90s, a few companies found out that packaging itself could differentiate their products from the competition.SustainabilitySurvey measures packaging's importance and packagers' strengthsSurvey of packagers shows where priorities are. But with each key capability, survey respondents across industries indicate there’s plenty of room for improvement.Flexible packagingCan you benefit from changing packaging drivers?Coding, printing & labelingHigh-volume retailers pile demands on packagingRetailers expect a lot from packaging, and few require more than club stores and other high-volume outlets.
