Jim GeorgeDetergents/cleanersP&G extends branding to cap, meeting tight launch timetableDistinctive on-cap shrink-sleeve label clarifies new product varieties in cross-promotion for Tide with Febreze while also passing rigorous production-line requirements.January 31, 2006LabelsCap turns billboard in P&G cross promotionP&G opens up a new area of the package for graphics and branding information.January 31, 2006LabelsP&G extends branding to cap, meeting tight launch timetableDistinctive on-cap shrink-sleeve label clarifies new product varieties in cross-promotion for Tide with Febreze while also passing rigorous production-line requirements.December 31, 2005Sustainable PackagingPrivate label trendsA recent roundtable report of private label’s evolution at retail is summarized in nine trends.December 31, 2005DairyWith restage, brand's distribution widensHow can a regional brand of honey spread gain national distribution?November 30, 2005Sustainable PackagingEmphasizing value, from design through to package disposalWinning strategies will focus on the needs of retailers and the consumer as both shopper and product user. Co-packers will play a bigger role in the value equation.November 30, 2005HomeThe case for building brand equityBuilding brand equity is marketing’s most important job. Brands with high equity have higher share-of-market requirements, higher margins, and higher profitability.October 31, 2005BeverageSwanky card packs nearly triple wine merchant's gift salesSherry-Lehmann, a New York wine merchant, faced this marketing challenge: Develop a new service to increase sales, and make the tone seamlessly complement the chic of its Manhattan store.October 31, 2005FlexiblesThe power of the 'aesthetic imperative'The best packages compel consumers to sense the pleasure in using the product, giving them space to personalize meaning and build relevance. Here are four examples.October 31, 2005HomeAvon president: Think like a consumerHow can both product manufacturers and retailers leverage packaging to make products relevant to consumers on more than just a functional level?September 30, 2005Previous PagePage 46 of 51Next PageTop StoriesFilling/capping, liquid & viscousA Video Overview of Liquid Filling MachinesDelve into the world of liquid filling equipment, the unsung heroes behind your favorite beverages and more.Sustainable PackagingSustainable Packaging Trends to Watch at PACK EXPO Las VegasDigital TransformationQR Code Brings Play to Danone’s Plant-Based Kids LineSustainabilityGlobal Packaging Trends Point to a New Strategic ApproachSponsor ContentNavigate Complex Indoor Environments
