Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Swanky card packs nearly triple wine merchant's gift sales

Sherry-Lehmann, a New York wine merchant, faced this marketing challenge: Develop a new service to increase sales, and make the tone seamlessly complement the chic of its Manhattan store.

Pw 10790 Sherry Lehmann

“We had made the decision to offer gift cards to help increase business and give more flexibility to gift buyers,” explains Michael Aaron, Sherry-Lehmann chairman. But the merchant needed the right design to appeal to its high-end wine customers.

The answer came in colorful “DigiSmart” gift cards from AGI Media Packaging, a division of MeadWestvaco’s Consumer Packaging Group. “The gift cards have been successful beyond our wildest dreams, nearly tripling our sale of gift purchases,” Aaron says.

2024 PACK EXPO Innovations Reports
Exclusive access: Packaging World editor-curated reports revealing PACK EXPO's most groundbreaking technologies across food, healthcare, and machinery sectors. Each report features truly innovative solutions selected from hundreds of exhibitors by our expert team. Transform your operations with just one click.
Access Now
2024 PACK EXPO Innovations Reports
Is your palletizing solution leaving money on the floor?
Discover which palletizing technology—robotic, conventional, or hybrid—will maximize your packaging line efficiency while minimizing long-term costs in this comprehensive analysis.
Read More
Is your palletizing solution leaving money on the floor?