Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Swanky card packs nearly triple wine merchant's gift sales

Sherry-Lehmann, a New York wine merchant, faced this marketing challenge: Develop a new service to increase sales, and make the tone seamlessly complement the chic of its Manhattan store.

Pw 10790 Sherry Lehmann

“We had made the decision to offer gift cards to help increase business and give more flexibility to gift buyers,” explains Michael Aaron, Sherry-Lehmann chairman. But the merchant needed the right design to appeal to its high-end wine customers.

The answer came in colorful “DigiSmart” gift cards from AGI Media Packaging, a division of MeadWestvaco’s Consumer Packaging Group. “The gift cards have been successful beyond our wildest dreams, nearly tripling our sale of gift purchases,” Aaron says.

List: Digitalization Companies From PACK EXPO
Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.
Download Now
List: Digitalization Companies From PACK EXPO
Annual Outlook Report: Automation & Robotics
What's in store for CPGs in 2025 and beyond? <i>Packaging World</i> editors explore the survey responses from 118 brand owners, CPG, and FMCG <i>Packaging World</i> readers for its new Annual Outlook Report.
Download
Annual Outlook Report: Automation & Robotics