Jim GeorgeHomeMaximizing brand manager efficiency at trade showsToo often, brand managers who visit trade shows see packages that are interesting, but with unclear value propositions.September 30, 2005RecyclingFive tactics for retaining equity in extensionsThe key to successful brand extensions is determining that they are consistent with the brand’s values. Not from the marketing department’s point of view.September 30, 2005Blisters/clamshells/thermoforming materialsIntegrated strategy gives TI an edge in key selling periodCompany works closely with educators to develop graphing calculators. Equal attention is paid to packaging that will close the sale.September 30, 2005HomeTraditional appearance meshes with modern functionalityClassic packaging designs are resurfacing in some categories to make new products look old and attract consumer interest through nostalgia.August 31, 2005FlexiblesThree Events, One-Stop 'Shopping'On the heels of a successful Packaging Services Expo 2005, next year’s version will run side-by-side with two new events—Packaging Containers & Materials Expo and the Packaging Summit Conference.August 31, 2005CartoningComplexity simplifiedWilpak sustains double-digit growth by operating ‘upstream’ and ‘downstream’ of traditional contract packaging roles to integrate the supply chain.August 31, 2005Contract PackagingCreating Win-Win ScenariosOne question contract packagers have been asking me is, “How can I find out what consumer product goods manufacturers (CPGs) really want from my company, and then deliver it to them in the way that they want?”August 31, 2005Prepared FoodsWorld Kitchen's 'try me' package extends brandWorld Kitchen has extended its equity in bakeware into silicone products.August 31, 2005BeverageA vision for the futureVeteran branding experts say the packages that will have staying power will be rooted in solid consumer research and precise targeting rather than on passing fads.August 31, 2005Coding, Printing & LabelingThree events, one-stop 'shopping'On the heels of a successful Packaging Services Expo 2005, next year’s version will run side-by-side with two new events—Packaging Containers & Materials Expo and the Packaging Summit Conference.August 31, 2005Previous PagePage 47 of 51Next PageTop StoriesFilling/capping, liquid & viscousA Video Overview of Liquid Filling MachinesDelve into the world of liquid filling equipment, the unsung heroes behind your favorite beverages and more.Sustainable PackagingSustainable Packaging Trends to Watch at PACK EXPO Las VegasDigital TransformationQR Code Brings Play to Danone’s Plant-Based Kids LineSustainabilityGlobal Packaging Trends Point to a New Strategic ApproachSponsor ContentEngineered Liquid Mixing Systems Increase Process
