Traditional appearance meshes with modern functionality

Classic packaging designs are resurfacing in some categories to make new products look old and attract consumer interest through nostalgia.

Pw 11125 Spa Wisdom Si

Here’s one example in health and beauty aids.

The Body Shop uses a clip jar for three products in its Spa Wisdom line. The jars, from RPC Bramlage, are styled on the classic hermetically sealed, metal-handle glass storage jar.

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