Jim GeorgeHomeRedesign strengthens Right Guard's essenceNew players and product forms continue to crowd the antiperspirant and deodorant aisle, and their effects are being felt by longtime brands in these two categories.June 30, 2006Meat/Poultry/SeafoodMarketing and design: Breaking down the 'silos'Panel of managers from leading CPG companies says great packages can occur more often if marketing and design work better together upfront.June 30, 2006ContainersStudy: Winners in personal care will innovate, customizeIf you believe in the adage “innovate or die,” you may want to look at personal care products for survival ideas. This “lifestyle” category is very personal to consumers, who are pushing marketers to provide customized packages that seem “just for them” and target consumer niches within the category.May 31, 2006HomeInnovative ice bucket toasts champagne brand's imageMoët Hennessey wanted a high-end ice bucket to showcase three popular sizes of Moët champagne and tie into the color theme that the brand uses in advertising.April 30, 2006Detergents/cleanersConcentrate on 'small' to win precious real estateUnilever may be onto something in the quest to maximize space on cluttered store shelves. At Wal-Mart, Unilever has introduced an All sub-brand called Small & Mighty.April 30, 2006HomeBeyond substantive innovationI’ve had several recent conversations with managers at companies that market consumer products. In one form or another, they all asked basically the same question, namely, “Is any real packaging innovation occurring out there?”They have plenty of company in asking that question.March 31, 2006Detergents/cleanersComing clean withThe goal was a distinctive label for a Tide detergent sub-brand. Multi-Color and Quick Pak succeeded because they innovated—and they backed up their claims.March 31, 2006HomePackaging's usability obstacles take center stageUniversal Design conference to explore how physical limitations impact packaging use, drawing from consumer, packager, vendor, and academic perspectives.March 31, 2006LabelsWhen less is moreUsed wisely, subtlety and sophistication are winning design tactics. But the wrong approach risks commoditizing sophistication, a leading designer advises.March 31, 2006Blisters/clamshells/thermoforming materialsBrand restaging gives Seagram's, coolers category a liftCan the impact of dollars invested in a package redesign be measured on the bottom line?February 28, 2006Previous PagePage 45 of 51Next PageTop StoriesFilling/capping, liquid & viscousA Video Overview of Liquid Filling MachinesDelve into the world of liquid filling equipment, the unsung heroes behind your favorite beverages and more.Sustainable PackagingSustainable Packaging Trends to Watch at PACK EXPO Las VegasDigital TransformationQR Code Brings Play to Danone’s Plant-Based Kids LineSustainabilityGlobal Packaging Trends Point to a New Strategic ApproachSponsor ContentEngineered Liquid Mixing Systems Increase Process
