Jim GeorgeContract PackagingExecuting 'design to manufacture'Honeywell turns to a ‘virtual factory’ in creating products that organize mom’s car. A contract packager takes the point in assuring that a design concept works in production.December 9, 2007Contract PackagingAnswering the imperative for authenticityThe buzzword is innovation. In conference after conference, those who manage contract-packaging services for some of the nation’s foremost consumer goods companies have been saying they are looking to their external partners to be innovative.December 9, 2007HomeA shot of design for healthcare brandsTerms like “metered dosage” and “clinical trial” are staples of healthcare products. But for savvy marketers competing in the evolving over-the-counter (OTC) pharmaceutical industry, concepts such as “sensory branding” and “transformative experience” are becoming essential additions to the list.This month, Shelf Impact! examines two OTC packages that embody these concepts through sensory perception, a marketing tactic rarely seen in healthcare packaging.December 7, 2007HomeFirst steps for integrating sustainability and designThe best results will occur gradually over time. Begin with the goal of changing packaging materials. Then revisit package size and tell consumers about your intentions.December 7, 2007ContainersEmbossed bottles keep Pepsi young“Manifesting brand essence through packaging is powerful at retail,” declares Ron Pence, Pepsi senior marketing manager for packaging innovation. The Pepsi brand reflects youth and vitality, and those virtues shine through on its new 20-oz bottle for the U.S. market.November 7, 2007DairyWeight-loss shake embodies the 'new natural'Valerie Jacobs makes her living by helping consumer product companies identify and capitalize on consumer trends, and the director of trend analysis at LPK notes a rise in the number of “natural” products. Not in the sense of natural versus organic, but natural as a barometer of aesthetic enjoyment.November 7, 2007RecyclingFilters add a flavor dimension in coffee aisleMelitta USA, Clearwater, FL, has designed what it describes as an improved coffee filter, and packaging communicates the value of its product innovation.October 4, 2007Blisters/clamshells/thermoforming materialsToy brand's dual appeal for collectors, kidsA trend to restage a 'heritage' brand is also playing out in the toy aisle.October 4, 2007FlexiblesHoneywell's clutter-management products court 'soccer moms'Innovation brings women to an aisle in the store—auto care—they don’t normally frequent, and integration of a network of vendors gives Honeywell a ‘virtual factory.’October 4, 2007ClosuresThermoformed cups give pâté long shelf lifeIncreased competition for space in refrigerated cases at grocery stores is shifting product marketers’ focus toward food packaging that can deliver a long, ambient shelf life elsewhere in the store.October 3, 2007Previous PagePage 39 of 51Next PageTop StoriesBio-basedTop 15 of 2025, #15: Used Cooking Oil Powers Lamb Weston’s Potato BagThe #15 most clicked article of 2025: Lamb Weston launches an industry-first bag for its frozen potatoes that’s made from used cooking oil, cutting its packaging’s carbon footprint by 30%.Bagging & PouchingJiffy Mix Modernizes Packaging With Flexible, Compact CellsPMMI NewsPMMI Foundation Awards More Than $160,000 in 2025 Scholarships to Emerging Leaders in Packaging & ProcessingRoboticsAutomation Aligns Around Standards, AI, and Real-World UseSponsor ContentSemi-automatic Liquid Drum Filler Increases Operator Efficiency
